Home / About

Africa doesn't need permission
to build the future.

Who we are

An MK-Africa initiative — built in Nairobi.

Professor Wangari Maathai, Nobel Peace Prize laureate
Prof. Wangari Maathai — the Nobel laureate whose “little thing” of planting trees inspired ours.

#MyLittleBigThing is an initiative by MK-Africa, a woman-owned SME based in Nairobi, Kenya, that offers sustainability training, strategy and reporting consultancy to companies creating measurable social, economic and environmental impact.

Through partnerships with Safaricom, the Cambridge Institute for Sustainability Leadership, PKF East Africa, South African Airways and Crew 2030, MK-Africa trains, mentors and supports young people to innovate and build social enterprises based on the UN Sustainable Development Goals.

We're inspired by Nobel laureate Wangari Maathai's "little thing" of planting trees — small acts compounded over time. Our AI tutor Professor Mambo carries that spirit into every lesson.

1.0 · Context

Africa holds the world's youngest population.

The numbers come straight from the UN. The story they tell is the entire reason this programme exists.

226M
African youth aged 15–24 in 2015
20% of Africa's population
¾
Africans aged under 35 today
Three-quarters of the continent
42%
Africa's share of world youth by 2030
Doubling again by 2055
~1,000
Youth innovators we have reached
Over four documented cohorts
2.0 · Justification

A data-led programme — not a marketing one.

In 2019, MK-Africa partnered with TIFA Research to survey 622 students from 42 Kenyan universities on awareness of the UN Sustainable Development Goals. What we found shaped the programme.

45%
Average SDG awareness among Kenyan students
54%
Same metric, global average for comparison
~0%
Formal SDG training in most surveyed tertiary institutions
SDG awareness, by goal — KENYA
SDG 3 · Good Health 75%
SDG 4 · Quality Education 70%
SDG 5 · Gender Equality 65%
SDG 6 · Clean Water 62%
SDG 1 · No Poverty 56%
SDG 2 · Zero Hunger 53%
SDGs 7–17 · The rest 40%

Source: MK-Africa × TIFA Research, 622 students across 42 universities · 2019

A thematic approach

Each year, a different cluster of SDGs.

The 17 SDGs are too broad to tackle at once. We focus each year's Challenge on a cluster — so finalists go deep, not shallow.

2019

SDGs 1–5

Unfinished business from the MDGs — poverty, hunger, health, education, gender.

2020

SDGs 6–11

New business not covered by the MDGs — water, energy, work, industry, cities.

2021

SDGs 12–15

The Green Agenda — consumption, climate, oceans, land.

2025

SDGs 16–17 + open

Peace, justice, partnerships — plus an open track for cross-cutting ideas.

3.0 · Strategic focus

Our vision in one paragraph.

Raise awareness of the SDGs. Nurture innovative businesses anchored on sustainability. Transform the livelihoods of young people in Africa. And engrain the sustainability agenda inside learning institutions.

What we run

Three pillars. One mission.

Three programmes that work together — a campus club network, a public knowledge platform, and an annual venture competition.

01 Education & Training

SDGs Clubs at African universities, an online learning platform at learning.mylittlebigthing.com, and a Cambridge ISL scholarship reserved for the Challenge top three.

  • GRI-certified sustainability training
  • Human-centered design thinking + entrepreneurship
  • Free for Challenge contestants, subsidised for other undergrads
02 Thought Leadership

Webinars, white papers and partner events that keep the SDG conversation alive year-round. Past speakers include the UN Global Compact CEO Sanda Ojiambo and former Kenya ICT PS Prof. Bitange Ndemo.

  • Youth Digital Inclusion Webinar Series — with UNDP Kenya
  • YALI East Africa Sustainability Cohort training
  • Annual award ceremony streamed publicly
03 Innovation & Entrepreneurship

The Annual SDGs Innovation Challenge, the year-long Mentorship for Leadership Program, and the Ambassador Program for alumni who run SDGs Clubs on their campuses.

  • Annual Challenge — open to any African undergrad, free
  • Mentorship — bi-monthly 1:1 + Theory of Change + fundraising training
  • 12 months · top 15 finalists ship registered social enterprises

How we work — four rules.

The internal compass that keeps the programme honest as we scale.

01

Africa-first

Every example, mentor and case study is rooted in African contexts. We are not translating Silicon Valley.

02

Free forever

Applying, learning, attending and pitching is and stays $0. Cost is never the reason a young African doesn't try.

03

Ship something

Every course ends in a working MVP. Every Challenge ends in a public Demo Day. No theoretical certificates.

04

Honest numbers

We report cohort sizes, completion rates and venture outcomes annually. No vanity metrics. No rounded marketing figures.

Africa's next decade won't be built by big plans — it'll be built by a thousand little big things.

— Muthoni Kanyana · Founder, #MyLittleBigThing & MK-Africa

Eight years, year by year.

From a single Nairobi cohort to a continent-wide platform — every stop along the way.

2017

A challenge is born

Nairobi · launch
Launch

Muthoni Kanyana founds #MyLittleBigThing under MK-Africa, partnered with the Cambridge Institute for Sustainability Leadership in South Africa.

2019

SDGs 1–5 — the MDGs

Thematic pivot
Pivot

After the TIFA research, the Challenge moves to a thematic SDG approach. 2019 focuses on the "unfinished business from the MDGs".

2020

The platform goes online

Academy + webinars
Online

SDGs 6–11. Online award ceremony with Sanda Ojiambo and Prof. Bitange Ndemo. UNDP-partnered Youth Digital Inclusion Webinar Series launches.

2021

SDGs 12–15 · Green agenda

KU TV partnership
Green

The Challenge focuses on consumption, climate, oceans and land. Reach expands across East Africa.

2023

EduYetu, GreenLead, GreenTech

Safaricom · 34 finalists
Top 3

Safaricom crowns the 2023 champions: Ian Nyongesa (EduYetu · SDG 4), Collins Nyakoe (GreenLead · SDG 13) and Gladys Mwende (GreenTech Collectors · SDG 13).

2026

Write the next chapter

Cohort opens later this year
Your turn

The 2026 cohort opens later this year — free for every young African with an idea worth backing. Join the waitlist now.

2026 cohort open later this year

Your little idea
belongs in our big community.

Free to join. Free to learn. Free to win. Open to every young African with an idea worth backing.